Be An Ad Detective
Glossary terms from:
Using advertisements (public notices, displays or presentations often based on celebrity endorsements, appeals to authority, bandwagon effects and attractive imagery) to promote the sale of goods or services.
A trade name used to identify a product produced by a particular company, distinguishing it from similar products produced by competitors.
Any activity or organization that produces or exchanges goods or services for a profit.
A written order to a financial institution directing the financial institution to pay a stated amount of money, as instructed, from the customer's account.
People who use goods and services to satisfy their personal needs and not for resale or in the production of other goods and services.
Tangible objects that satisfy economic wants.
A practice or arrangement whereby a company provides a guarantee of compensation for specified forms of loss, damage, injury or death. People obtain such guarantees by buying insurance policies, for which they pay premiums. The process allows for the spreading out of risk over a pool of insurance policyholders, with the expectation that only a few policholders will actually experience losses for which claims must be made. Types of insurance include automobile, health, renter's, homeowner's, disability and life.
The purchase of capital goods (including machinery, technology or new buildings) that are used to produce goods and services. In personal finance, the amount of money invested in stocks, bonds, mutual funds and other investment instruments.
A good or service that can be used to satisfy a want.
Activities performed by people, firms or government agencies to satisfy economic wants.
Effort applied to achieve a purpose or result, often for pay; skills and knowledge put to use to get something done; employment at a job or in a position; occupation, profession, business, trade, craft, etc.