Grade 6-8

Identifying Advertising Strategies

Time: 20 mins,
Updated: September 13 2021,


Students will be able to:

  • Identify the strategies used in advertising.

In this personal finance activity, students will identify the different strategies used in commercials.


This individual activity requires students to view a video and complete a quiz about strategies used in advertising. There are five primary strategies that advertisers use to encourage us to buy their products. These include using famous people, using experts, using ordinary people, using music/sounds effects/images/color, using funny or emotional stories, and using words or claims. To complete this activity, students should follow the instructions below:

  1. Watch the video called Top 5 Ads (commercials) to Analyze for Middle School
  2. Complete either the Worksheet or ReadyAssessment Activity
  3. Check your answers.
  4. Be sure to pay special attention to the five commercials and the strategies used in each of them. You need that information to complete your assignment.