Students will be able to:
- Plan and develop entrepreneurial activities.
- Calculate the profit and loss in a sales transaction.
In this personal finance lesson, students explore entrepreneurship by earning money and advertising their business.
Introduce the lesson by telling the students that there are two basic ways to earn money. One way is to make or gather something that others are willing to buy. The something you make or gather is called a good. The other way is to do work that others are willing to pay you to do. This work is called a service. Maybe your family gives you money for doing household chores like dusting, washing the dishes, or feeding a pet. The amount of money your family is willing and able to pay you is probably limited.
Ask students: Have you ever tried to sell a good or service to people outside your family — perhaps to friends or neighbors? If you have, you were probably an entrepreneur. The dictionary says an entrepreneur is, “A person who organizes and manages a business, assuming the risk for the sake of profit.” In short, an entrepreneur is a businessperson who does these things:
- Sees an opportunity for making money
- Makes a plan
- Starts the business
- Manages the business
- Receives the profit
A business can be a big company that makes televisions or computers. A business can also be small company, such as a neighborhood grocery store or a soft drink stand at a local ball game. You are going to learn more about what entrepreneurs do and what it takes to become a successful entrepreneur.
Encourage the students to think about age appropriate entrepreneurial endeavors by displaying and discussing the slides in Twenty Money-Making Ideas Interactive Story. This information is also available in Twenty Money-Making Ideas for Young Persons. As an alternative, students can use 1:1 devices to explore the following resources about entrepreneurship:
Distribute the Jobs I Can Do to Earn Money activity sheet to each student. Place students in groups of 2-3. Have each group complete the activity sheet. Debrief the activity by asking students the following questions:
- What jobs did you choose to earn money?
- Why do you think they will be successful?
Have the students choose one money-making idea from the group activity. Prompt students with questions like:
- Can this job actually earn them money?
- If so, how much?
Have students calculate the potential revenue of a job or business. Distribute copies of Earning a Profit. Go over one example as a class and then have students complete the rest of the questions individually. Use the Earning a Profit Answer Key as a reference.
Share the following: To let people know what you are selling you will need to advertise. How you do this depends in part on what you are selling.
- One of the first things you can do is to ask everyone you know to spread the word — relatives, friends, friends of friends, teachers, coaches, neighbors, and anyone else you know who might be interested in buying what you are selling OR who knows someone who might be interested in buying what you are selling.
- Another way to advertise is to show off what you can do. Offer free samples of the cookies you want to sell. Rake your family’s yard. When neighbors comment on what a good job you are doing, let them know you can be hired to do the same job for them.
- Choose the right time and place to offer what you are selling. A good time to sell lemonade is on a hot day at a ball game, or where there is a neighborhood yard sale. If you are selling bookmarks, you might want to ask people at a local bookstore or library if they will display and sell them for you.
- You can also create a business flyer!
Display students’ completed fliers. Have students present their classmates their money-making idea and how they would use the flier they have created. Use the Rubric Maker Oral Report as a form evaluation, if needed. Discuss appropriate locations fliers can be distributed.
Purchase books with money-making ideas and make them available in your classroom or school library. Book titles include:
- Be a Young Entrepreneur: Be Inspired to Be a Business Whiz
- Kid Millionaire: Over 50 Exciting Business Ideas
- Kid Start-Up: How YOU Can Become an Entrepreneur
Have students explore/read these books.
Presenter: Andrew Menfi
Presenter: Theresa Fischer
Presenter: Theodore Opderbeck