Tapped Dry: How Do You Solve a Water Shortage?
Pop quiz, econ hot shot:
If you want to reduce the quantity demanded for a good, what do you do?
A. Raise the price of the good
B. Lower the price of the good
C. Get a skunk to spray the good
D. Answer not given
Economists do not operate in a vacuum. If an economist is going to suggest that the price of a good needs to be increased, he or she needs to consider who will bear the increase in costs. Will the costs be distributed equally or will one group pay more than another group? Furthermore, an economist should ask if there is a more efficient way to allocate the good than by means of a broad-based price increase.

For example, consider the drought that plagued the Northeast in the summer of 1999. For most of the season, water was scarcer than usual and local governments urged citizens to conserve water. The drought became very serious, as reservoirs dropped to record lows and farmers lost acres and acres of farmland. If water conservation was so important, why didn't water companies, the government, or another organization raise the price of water across the board in order to decrease the quantity demanded?
The policy of raising the price of water for everyone may impose more costs than benefits. Costs and benefits need to be weighed in more than fiscal terms. Imagine you are a policy advisor to New Jersey Governor Christie Todd Whitman. Her state was particularly hard hit by this summer's drought and she needs your help in deciding how to decrease the quantity of water demanded. Before you recommend any particular policy, however, you need to consider the four E's:
Now that you know how to analyze a particular policy, Governor Whitman proposes to you four ideas that she hopes will solve the drought crisis in New Jersey. She wants you to report to her on the costs and benefits of each policy. Below is a brief explanation of each of her plans:
The governor is a busy woman. She wants you to think carefully about each plan, but she does not have the time to read a long brief. Therefore, she wants you to grade each policy according to four criteria: equity, environment, economy, effectiveness. Next, determine a final grade for each policy. The final grade does not have to be an average of the four grades, as one component may be weighted more than another. However, you must defend your choices.
The governor thanks you for your time and effort. She will make her decision based on the information you have provided.
Go to www.epa.gov/owow/watershed/initiative/2003/admin-remarks.html to see what Governor Whitman of New Jersey decided to do.
1. What plan did Governor Whitman enact?
2. Did the Governor enact the plan you recommended? If she did not, why do you think she may have chosen the action she did? Ultimately, Governor Whitman believes she chose the policy that best serves the needs of her state. However, her policy may not be the right one for where you live.
3. Do you think your governor would choose a different policy? Why or why not?