Business Ownership: How Sweet It Can Be!

STUDENT'S VERSION

This lesson printed from:
http://www.econedlink.org/lessons/index.php?lid=865&type=student

INTRODUCTION

Have you ever thought about starting your own business? It is an idea worth considering, for several reasons. People who start up a business gain the opportunity to work at something that they really love, the power to control their work life, the ability to build something new, and the potential to earn a lot of money.

TASK

  • Investigate the three major forms of business organization: sole proprietorships, partnerships, and corporations.
  • Offer advice to people interested in beginning or expanding a business.
  • Research and prepare a report on a successful businessperson and the business she or he they founded.

PROCESS

Activity 1: Three Types of Business Organization

There are many different goods and services that a new business can offer, but there are only only a few ways to organize a business. The vast majority of businesses start out as sole proprietorships or partnerships. A third option is to set up a corporation. In the United States, about 70 percent of all businesses are sole proprietorships, 20 percent are corporations and the remaining 10 percent are partnerships. Each type of business has distinctive characteristics.



A sole proprietorship a business that is owned and managed by one individual who receives all the profits and bears all losses.



A partnership a business that is owned and managed by two or more individuals who receive all profits and bear all losses.




A corporation is a business that is owned by stockholders and that has legal rights and responsibilities as if it were a person.

An entrepreneur is a person who starts up a new business, taking on risk and hoping to make a profit.

Read more, at this Small Business Planner website, about each type including their advantages and disadvantages.

Activity 2: Sweet Opportunities

Imagine you operate a consulting business, giving advice to people who are thinking about starting or expanding their own business. Read the client stories in this file, Sweet Opportunities, then prepare a written recommendation as to which form of business organization you think is best for each. State the reasons for your recommendations. In each case, there will be some disadvantages to the business form you recommend. Identify at least one negative for each and suggest how the client you might minimize its effects.

As you prepare your report, keep in mind that starting a business involves more than just finding something to sell. The entrepreneur may need money may be needed for buildings, equipment and other start-up expenses. He or she must also know how to manage the business, or find someone else to work as a manager.

If you need additional information to help you make your recommendations, click on the titles below:

"Should You Have a Partner”
"What Type of Business Organization is Best for You?"

Activity 3: Sweet Success

You have probably noticed that all of your clients had opportunities in the “sweets” industry. In fact, all of these are true stories that ultimately led to very successful business ventures for people selling chocolate and chocolate-related products. Their success was sweeter than most! Did you recognize any of these entrepreneurs and their businesses? Click on the name for more information.

Client 1: Elise MacMillan and her brother Evan co-founded The Chocolate Farm in Englewood, Colorado, in the late 1990s.

Client 2: Milton Hershey broke ground for his chocolate factory near Lancaster, PA in 1903. It was the beginning of what would become Hershey Foods Corporation .

Client 3: Forest Mars invited Bruce Murrie, an investment banker and son of the Hershey company president, to be his partner in M&M Ltd. The M&Ms we still eat today were first sold to the public in 1941. The letters in "M&M" stand for Mars & Murrie. Eventually, Murrie left the business but Forest Mars became the owner of Mars, Inc.
Client 4: Wally Amos launched the Famous Amos Cookie Company in a Hollywood, CA storefront on Sunset Boulevard in 1975.

Have the students read about one of these persons and the business he or she created. Then report their findings about what happened to the entrepreneur and the business. Be sure to have them include answers to the following questions.

  1. What has happened to the founder of the business?
  2. Is he or she still involved with the company?
  3. What other things has he or she done?
  4. Who owns the business?
  5. How has the business changed?
  6. Has the company been involved in any mergers or acquisitions?
  7. What products does the company sell?

[NOTE: If a company has incorporated and is publicly traded, another source of information will be Hoover’s Online Directory ]

CONCLUSION

Starting any business is risky. According to one report, two out of three new businesses fail within their first four years. You can reduce the risk – and increase your chance of sweet success—by choosing the form of business ownership that best suits your new business and personal interests. You will have to consider the following:

  • The resources needed to start and expand the business.
  • Your level of expertise for starting and managing a business.
  • Your willingness to share decisions and profits.
  • The level of liability you and any potential partners are willing to accept.
  • The tax implications of your choices.
  • Your willingness to re-invest earnings into the business.
  • How long you see yourself and any partners involved in the venture.
  • Whether this venture is something you want to live on after you and any partners are gone.

EXTENSION ACTIVITY

Web sites for candy manufacturers often provide a timeline or other historical information that tells how the company got started and how it has changed over the years. With your classmates, combine this information to create a time line for the candy industry in the United States. Identify events that had a dramatic impact on the industry in terms of supply and demand. Analyze how timing also contributed to the success of the businesses when they were new. The following company web sites in addition to the site for the National Confectioners Association will help you do your research.

Identify examples of sole proprietorships, partnerships and corporations in your local community or state. Interview the managers of the businesses chosen to find out why the form of ownership was chosen and how it affects their work.