Glossary Terms:

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Using advertisements (public notices, displays or presentations often based on celebrity endorsements, appeals to authority, bandwagon effects and attractive imagery) to promote the sale of goods or services.


Monetary or non-monetary gain received because of an action taken or a decision made.


A trade name used to identify a product produced by a particular company, distinguishing it from similar products produced by competitors.


Any activity or organization that produces or exchanges goods or services for a profit.


In the context of credit transactions, character is one of the Three Cs of Credit. It is an indicator of how creditworthy a prospective borrower is likely to be, as determined by the borrower's handling of past debts and his or her stability in jobs and residences.


A written order to a financial institution directing the financial institution to pay a stated amount of money, as instructed, from the customer's account.


Decision made or course of action taken when faced with a set of alternatives.


People who use goods and services to satisfy their personal needs and not for resale or in the production of other goods and services.


An amount that must be paid or spent to buy or obtain something. The effort, loss or sacrifice necessary to achieve or obtain something.


The opportunity to borrow money or to receive goods or services in return for a promise to pay later.


A conclusion reached after considering alternatives and their results.


The quantity of a good or service that buyers are willing and able to buy at all possible prices during a period of time.


The allocation or dividing up of the goods and services a society produces.


Tangible objects that satisfy economic wants.


Any reward or benefit, such as money, advantage or good feeling, that motivates people to do something.

Monetary Incentive

A factor related to money, income or economic wealth that encourages people to do something.


Anything that is generally accepted as final payment for goods and services; serves as a medium of exchange, a store of value and a standard of value. Characteristics of money are portability, stability in value, uniformity, durability and acceptance.


The amount of money that people pay when they buy a good or service; the amount they receive when they sell a good or service.


A good or service that can be used to satisfy a want.


A process of manufacturing, growing, designing, or otherwise using productive resources to create goods or services used to to satisfy a want.


In a credit arrangement, the total amount spent during the billing cycle.


Money set aside for a future use that is held in easily-accessed accounts, such as savings accounts and certificates of deposit (CDs).


Activities performed by people, firms or government agencies to satisfy economic wants.


Use money now to buy goods and services.