Glossary Terms:

Using advertisements (public notices, displays or presentations often based on celebrity endorsements, appeals to authority, bandwagon effects and attractive imagery) to promote the sale of goods or services.

A sum of money paid regularly to a person, often by a parent to a child; sometimes paid in compensation for services rendered.

Decision made or course of action taken when faced with a set of alternatives.

People who use goods and services to satisfy their personal needs and not for resale or in the production of other goods and services.

The quantity of a good or service that buyers are willing and able to buy at all possible prices during a period of time.

Factors other than the price of a good or service that change (shift) the demand schedule, causing consumers to buy more or less at every price. Factors include income, number of consumers, preferences and prices of related goods.

Tangible objects that satisfy economic wants.

Payments earned by households for selling or renting their productive resources. May include salaries, wages, interest and dividends.

As the price of a good or service rises (or falls), the quantity of that good or service that people are willing and able to buy during a certain period of time falls (or rises).

Places, institutions or technological arrangements where or by means of which goods or services are exchanged. Also, the set of all sale and purchase transactions that affect the price of some good or service.

Non-price determinants can be interactions that do not affect the price of the wide range of supply and demand factors.

The amount of money that people pay when they buy a good or service; the amount they receive when they sell a good or service.

People and firms that use resources to make goods and services.

A good or service that can be used to satisfy a want.

Income received for entrepreneurial skills and risk taking, calculated by subtracting all of a firm's explicit and implicit costs from its total revenues.

The amount of a good or service people will buy at a given price in a given period of time.

Activities performed by people, firms or government agencies to satisfy economic wants.

A federal system of old-age, survivors', disability and hospital care (Medicare) insurance which requires employers to withhold (or transfer) wages from employees' paychecks and deposit that money in designated accounts.

A good or service that may be used in place of another good or service; examples include tap water for bottled water (or vice versa) and movies for concerts (or vice versa).

A good that can be consumed or used in the place of another good with minimal differences.

The amount of money a person receives within a pay period after taxes and other deductions are taken out of his or her paycheck.

Compulsory payments to governments by households and businesses.

People employed to do work, producing goods and services.