Advertising is the primary tool used by businesses to tell consumers about the goods and services they sell in the marketplace. Businesses also use advertising to try to convince consumers to buy what they are selling. Advertisements do this by pointing out how consumers will benefit if they buy a product. These benefits are called incentives. In this lesson, these two basic functions of advertising are introduced. Various techniques used to achieve these objectives are also explained. During the assessment activity, students view television commercials directed at them. They identify the various advertising techniques used to grab their attention and convince them to buy.
The lesson will help students to discover the importance of the Crusades to the expansion of many European countries. Students will also be introduced to new products and find out why explorers were willing to risk all to locate new routes in order to reach these products quickly and cheaply.
While precise numbers are not known, it is believed the number of boycotts has grown markedly in the past fifty years. Consumers seem to be besieged by requests from special interest groups to refrain from buying certain goods and services. In this lesson, students study how boycotts have been used throughout U.S. history to help promote economic, social and political change. After researching current boycott targets, students create promotional flyers providing a glimpse at the goals people today hope to achieve through this consumer market action. Students also consider what economic and non economic factors are likely to influence the effectiveness of a boycott.
The following lessons come from the Council for Economic Education's library of publications. Clicking the publication title or image will take you to the Council for Economic Education Store for more detailed information.
This publication helps elementary students analyze energy and environment issues from an economics perspective.
3 out of 10 lessons from this publication relate to this EconEdLink lesson.
Designed primarily for elementary and middle school students, each of the 15 lessons in this guide introduces an economics concept through activities with modeling clay.
3 out of 17 lessons from this publication relate to this EconEdLink lesson.
Created as a supplement to existing middle school world geography and world history courses, the 5 units in this guide introduce students to the basics of global trade.
1 out of 7 lessons from this publication relate to this EconEdLink lesson.