This lesson will focus on competition among sellers and the factors that can make one company more successful than another in the same market. Competition between K-Mart, Wal-Mart, and Target will be examined to see what kinds of competition (price and non-price) can help one company "leap" ahead of another.
The students listen to an audio file about brand loyalty and changing demographics as each of these factors affects competition in the news market. They identify major concepts presented in the audio file and record supporting details using an interactive flash note-taker.This lesson is appropriate for use with middle school students.
Marketplace, a daily economics news program heard on National Public Radio, featured a story on August 14, 2001 about teenagers’ retail habits during the months preceding the 2001 school year.
The following lessons come from the Council for Economic Education's library of publications. Clicking the publication title or image will take you to the Council for Economic Education Store for more detailed information.
This publication contains 23 lessons that introduce high school students to the world of investing--its benefits and risks and the critical role it plays in fostering capital formation and job creation in our free market system.
23 out of 23 lessons from this publication relate to this EconEdLink lesson.
Created as a supplement to existing middle school world geography and world history courses, the 5 units in this guide introduce students to the basics of global trade.
7 out of 7 lessons from this publication relate to this EconEdLink lesson.