This lesson will focus on competition among sellers and the factors that can make one company more successful than another in the same market. Competition between K-Mart, Wal-Mart, and Target will be examined to see what kinds of competition (price and non-price) can help one company "leap" ahead of another.
While precise numbers are not known, it is believed the number of boycotts has grown markedly in the past fifty years. Consumers seem to be besieged by requests from special interest groups to refrain from buying certain goods and services. In this lesson, students study how boycotts have been used throughout U.S. history to help promote economic, social and political change. After researching current boycott targets, students create promotional flyers providing a glimpse at the goals people today hope to achieve through this consumer market action. Students also consider what economic and non economic factors are likely to influence the effectiveness of a boycott.
The students listen to an audio file about brand loyalty and changing demographics as each of these factors affects competition in the news market. They identify major concepts presented in the audio file and record supporting details using an interactive flash note-taker.This lesson is appropriate for use with middle school students.
The following lessons come from the Council for Economic Education's library of publications. Clicking the publication title or image will take you to the Council for Economic Education Store for more detailed information.
This publication contains 23 lessons that introduce high school students to the world of investing--its benefits and risks and the critical role it plays in fostering capital formation and job creation in our free market system.
23 out of 23 lessons from this publication relate to this EconEdLink lesson.
Created as a supplement to existing middle school world geography and world history courses, the 5 units in this guide introduce students to the basics of global trade.
7 out of 7 lessons from this publication relate to this EconEdLink lesson.