Luxury Is Born

On this day in 1863, Sir Henry Royce, the innovator of automotive luxury is born. Royce was a successful engineer and set up Royce Ltd. in the mid 1880s. It was not until 1904 that Royce unveiled his first luxury automobile. Royce's first line of automobiles caught the eye of motor dealer C.S. Rolls. Rolls quickly bought up the first line of Royce automobiles and after two years the two merged into Rolls-Royce Ltd.